The branding and visual identity for RWRD needed to strike a balance between innovation and approachability. My goal was to create a brand that felt modern, trustworthy, and exciting qualities essential for an app focused on cryptocurrency rewards. I started with the brand strategy, defining RWRD’s core values and positioning it as a gateway to earning Bitcoin in a simple, accessible way. This informed the creation of a sleek, tech-inspired logo paired with a color palette that blends bold, vibrant tones with grounded neutrals. The vibrant accents symbolize opportunity and excitement, while the neutrals convey trust and stability. For the visual identity, I designed clean, minimalist layouts that put user clarity first, incorporating iconography and typography that reinforced the app's tech-forward yet user-friendly feel. Every design element was crafted to resonate with crypto enthusiasts while also being welcoming to users new to Bitcoin. This cohesive visual identity set the foundation for all user interactions, ensuring the brand felt consistent and compelling across every touchpoint.