I had the privilege of shaping the brand and user experience for Smarter Students, an AI-powered tutor app designed to make learning fun and accessible for K-12 students. My role was to define the brand’s strategy, craft a vibrant and engaging visual identity, and set the art direction to resonate with younger learners. For the website, my primary focus was designing a high-converting landing page. The goal was to capture attention, clearly highlight the app’s standout features—like interactive lessons, instant feedback, and tailored study plans—and guide visitors toward signing up. The design had to feel simple yet engaging, ensuring it spoke to both students and their parents.