I was tasked with developing a cohesive brand identity that communicates reliability, efficiency, and forward momentum. The logo design incorporates geometric shapes and directional motifs to symbolize movement and connectivity. The color palette, blending deep blues and grays with bright yellow accents, balances trust and professionalism with energy and innovation. A bold sans-serif typeface reinforces the brand’s modern and precise personality. For the website, I designed a user-focused homepage to highlight FreightPush’s core services, real-time tracking, automated scheduling, and cost-saving strategies, while driving inquiries with clear calls to action. This branding extended to marketing collateral like presentation decks, brochures, and social media templates, ensuring consistency across all touch points. The result is a unified brand that positions Freightpush Logistics as a trusted, innovative leader in the logistics industry.